If you think you need to be a "real cowboy" to wear Gone Country hats, we beg to differ. Some of our customers wear our hats for working; others are just buying them for fun. The palms are excellent for work - they resist rain, are UV protective and can take a beating. Plus they keep you cool by drawing heat and moisture away from your head and dissipating it through the top of the hat. The same reasons they are also perfect for the beach, festivals or poolside. The fancier ones are hot! at the club. Just walking around in the sun, you need a hat. And they really are the most comfortable hats in the world. We can prove it. Just ask these folks.